Direct-to-Reader Sales
82% royalties!
Sell ebooks directly from your website, keeping higher royalties and building direct relationships with readers.
Benefits
- Higher royalties: Earn 82% of list price (vs 45-70% through stores)
- Reader data: Capture email addresses for marketing
- Direct relationship: Build your own audience
- Price control: Set prices and run promotions independently
- Exclusive content: Offer bonuses (deleted scenes, extras)
How It Works
- Enable Direct-to-Reader in Distribution tab
- Set your Direct-to-Reader price in Pricing tab
- Shelf Indulgence provides a unique purchase link
- Add link to your website, social media, newsletter
- Readers purchase and download instantly
Pricing Strategy
- Match retail: Same as Apple/Kobo prices
- Slight discount: $0.50-$1.00 less to incentivize
- Premium with extras: Higher price with bonus content
Marketing Direct Sales
- Promote in your newsletter
- Social media posts (support the author directly)
- Add purchase button to author website
- Include link in book back matter
- Offer exclusive short stories for direct buyers
File Delivery
When readers purchase directly, they receive an instant download link. The file can then be transferred to e-readers.